Chat CFO
Chat CFO gives you insight from the people behind the numbers. Finance leaders who’ve had to make tough calls, rethink their role, and learn by doing.
You’ll hear directly from the CFOs, COOs, and CEOs behind some of the most meaningful business decisions in recent years. Listen to honest conversations from leaders about what worked, what didn't, and what it really takes to lead when it matters most.
The Chat CFO podcast will help you to learn:
- How modern CFOs are adapting to AI, regulation, and risk
- Why culture, sustainability, and global growth sit firmly in the finance seat
- The impact of the personal decisions and turning points that shaped lasting careers
If you’re a CFO, a future CEO, or a finance leader who’s thinking bigger, Chat CFO gives you the thinking, the scars, and the clarity to move forward with purpose.
Bold Moves. Big Impact.
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Chat CFO is a STOIX podcast, produced in partnership with Unity Advisory.
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Chat CFO
The First 90 Days as a CFO: No Induction Period in Private Equity
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Jas Burston is CFO of Go City, a PE-backed travel business, having spent over two decades building her finance career at brands including TK Maxx, Domino's and TUI before landing her first CFO role.
Her take on stepping into the seat: the buck stops with you, and there's no induction period in private equity — you earn trust by delivering, not by settling in.
In this episode of Chat CFO, Jazz breaks down what it really takes to move from a PLC into a private equity environment, why she thinks the skills gap between the two is overstated, and how she rebuilt her finance team's operating model within weeks of joining. She also gets into why cash discipline matters as much as EBITDA, how AI is reshaping the shape of finance teams, and the personal drive behind her career - from growing up in Southall as the child of first-generation immigrants to being a role model for her two daughters.
Whether you're building a case for your first CFO role, working inside a PE-backed business, or thinking about what a high-performing finance team looks like in 2026, Jazz's perspective is candid, hard-won, and worth hearing.
